For the first time some months ago, we introduced our personal shirt service where you could have a shirt individually made to your own fitting. In the past, I have always worn ready-made shirts so now was obviously the ideal time to try out our new service.

I decided that a blue end-on-end material would always useful. He showed me half a dozen collar shapes from severe cut-away to gentle pointed collars. Naturally I chose one that was called Jeremy - a classical regular collar, although he tried to encourage me to go for the James Bond cuffs! I instead opted for a traditional double cuff.

I explained to Phil that I liked the collar and cuffs to have a light lining; I don't like them when they are stiff and boardy. I like the body fit to be neat but not tight which Phil duly recorded. Armed with a tape measure he then proceeded to take numerous measurements.

Yes, I think so, I replied.